20 designed pages
Home, About, Why Callisto, Products, Solutions, Industries, Projects, Infrastructure, Insights, Gallery, Careers, Contact, Quote, Search and more — each laid out individually.
Case study · Craftn Web
“A catalogue deep enough to specify from, not just browse.”
Callisto Electric Systems supplies cables, switchgear, motors, lighting, solar and automation across Madhya Pradesh. In electrical supply, the sale depends on matching the product to the job — so a brochure site that only lists product names does not help the engineers and contractors who actually specify the order.
They needed a catalogue deep enough to specify from, organised the way their buyers think — by industry and by application — and a way to turn a visitor's interest into a qualified enquiry for the sales desk.
We structured the site around how Callisto sells: a detail page per product, a landing page per industry mapping the range to that sector's requirements, and project pages showing the scope and brands deployed on real jobs.
Every page is server-rendered with its own metadata and structured data, so search engines can read every product line — the industry pages in particular are built to capture the specific, long-tail searches buyers make.
The catalogue is built so new products can be added without a redesign.
Home, About, Why Callisto, Products, Solutions, Industries, Projects, Infrastructure, Insights, Gallery, Careers, Contact, Quote, Search and more — each laid out individually.
Image-first catalogue with a detail page per product, brand strip and category navigation.
A page per industry mapping Callisto's range to that sector.
Individual project pages with scope, brands deployed and outcome — proof the sales team can send to a prospect.
Validated quote requests and contact forms delivered to the sales inbox, with spam protection and a confirmation to the sender.
A keyboard-driven command palette across products, industries, projects and articles.
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